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Connecting With Your Customers Online

Green Is Gold
& 10 technologies to watch in 2008

Web-based Ad Pricing - PPV, PPC?

Shortcuts - MS Word

Demographic Information Resources & Business Planning/Research Resources

What's New

January / February 2008

Green Is Gold

The end of a year/start of the next brings about a plethora of “best of,” and “top ten” lists. Appearing on a large percentage of year-end lists, “going green” is clearly a trend that many businesses will want to address. Upgrading to newer, more energy efficient equipment can be a significant step toward “greening up” internal operations while saving you some serious energy dollars. Give us a call to green up your IT.

Energy Star Printers

  • reduce cooling loads by 15% (more in warmer climates)
  • use about half as much electricity
  • automatically go into “sleep” mode after periods of inactivity

Earth911Business.com

One stop shop to help businesses effectively mange their waste and increase the use of recycling - www.earth911business.com 

10 Technologies To Watch in '08

The end of the year and start of a new one always brings about a plethora of top ten lists. We found one released in October by the Gartner Group worth reflecting on as we make our technology plans: "The Top 10 Strategic Technologies for 2008." As defined by Gartner, a strategic technology is "one with the potential for significant impact on the enterprise in the next three years." According to David Cearley, vice president and analyst at Gartner,

"Sometimes the decision will be to do nothing with a particular technology. In other cases it will be to continue investing in the technology at the current rate. In still other cases, the decision may be to test/pilot or more aggressively adopt/deploy the technology. The important thing is to ask the question and proactively plan. " (emphasis added)

Here are Gartner's top 10 in brief:

Green IT  - Driven by increased awareness of environmental issues; increasing energy costs; regulatory requirements; government procurement rules; and a growing sense corporate social responsibility.

Unified Communications - F unctionality drawing from five core technologies: voicemail, PBXs, e-mail/calendaring, IM (instant messaging), and conferencing/collaboration. Communications are increasingly becoming IP-based, analog systems are switching to digital, and integration among voice, network, storage, video technologies, etc is growing.

Business Process Modeling - Applying technologies to simulate, model and design the processes that run businesses. Business process management suites may evolve to include, model-driven development, content/document management, collaboration capabilities, system connectivity, business intelligence activity monitoring/management, rules and systems management.

Metadata Management  -Management of customer data integration and product integration and product information management will be linked as part of an overall enterprise information management (EIM) strategy. Metadata is the foundation for information infrastructure and is found throughout IT systems. Metadata management facilitates reuse, consistency, integrity and shareability.

Virtualization 2.0 - Simplifies installation and movement of applications enabling broader improvements in infrastructure cost reduction, flexibility and resiliency. It also simplifies the moving of work from one machine to another, and allows changes to be made without impacting other IT systems as well as providing disaster recovery benefits.

Mashup & Composite Apps  - A "Mashup" is a Web technology that combines content from multiple sources. Barely known 2 years ago, Gartner predicts that "by 2010, Web mashups will be the dominant model (80 percent) for the creation of composite enterprise applications."

Web Platform & WOA - Part of a trend in which IT functions are increasingly being delivered as a service. In the future, everything may be delivered as a service, including storage and other basic infrastructure needs.

Computing Fabric  - A server design still a work in progress, involving treating memory, processors and I/O cards as pooled resources instead of a fixed arrangement

Real World Web - Ever increasing network availability and bandwidth make the "real world Web" possible where reality is augmented, in real time, with access to information specific to locations, objects or people. " For example in navigation, a printed list of directions from the Web do not react to changes, but a GPS navigation unit provides real-time directions that react to events and movements; the latter case is akin to the real-world Web of augmented reality."

Social Software  - Podcasts, videocasts, blogs, wikis, social bookmarks, and social networking tools, are changing the way people communicate both in social and business settings.

For more information:

Gartner Identifies the Top 10 Strategic Technologies for 2008 (on Gartner.com) http://www.gartner.com/it/page.jsp?id=530109

Gartner's top 10 strategic technologies for 2008 (via Network World) http://www.networkworld.com/news/2007
/100907-10-strategic-technologies-gartner.html?page=1

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