June / July 2008
Zappos.com, the online shoe store, has an extraordinary reputation for customer service. An article appearing recently at the Harvard Business Online website offers some insight into how strong the commitment to customer service is at Zappos more >
Got a hot topic you want to stay on top of? Try using Google Alerts to get regular updates on news, blog or website mentions of your topic. more >
Okay, you’re not ready for Facebook or LinkedIn, however there is a simple social networking step you can take – use your email signature to its full effect. more >
Keyboard Shortcut > Line Spacing more >
Helpful online tools and information.more >
Promotions, anniversaries more >
April / May 2008
We all know that we can find almost anything on the web, but sometimes how to start, or the shortest path to the answer, isn’t clear. Here are a few tips to make you a Google Power User.more >
We know from first hand experience that an awful lot of us are working hunched over 15” monitors that we figure still have some use left in them. Understandably, companies can’t just run out and buy the new stuff, just because it’s “new.” But can a bigger PC monitor improve worker productivity?more >
Maybe the “new” version of a program just has too many features, bells and whistles – none of which you are particularly fond of. Or the new version doesn’t work on an old pc/operating system that you’re trying to get a little more mileage out of.more >
Helpful online tools and information.more >
February / March 2008
Absent the personality of your best salesperson, how do you make a case to potential customers that you understand their needs and challenges? How do you make a case that you have the information they need, and more importantly, how do you help them find the information?more >
Green Is Gold
Going Green is in the Top Ten
Going "green” is clearly a trend that many businesses will want to address. Upgrading to newer, more energy efficient equipment can be a significant step toward “greening up” internal operations while saving you some serious energy dollars. more >
Advertising online affords metrics of significant value. Prices based on the number of times an ad is clicked on (click through rate or CTR) accurately reflect the number of times that an ad engaged a visitor - was “paid attention to” - and elicited an action. more
In a writing rut and looking for a synonym? more >
Whether you are in the process of developing a business plan, formulating a marketing plan, or just want to look into the crystal ball, there is a wealth of demographic information available online. more >
December 2007/ January 2008
Who wouldn't want the opportunity to talk to their customers more frequently, at less cost, and be able to focus their marketing message more specifically to segments of their audience? Relatively speaking, Email Marketing is inexpensive - here is little production or materials expense more >
Many colleges and university now offer course content, lectures and seminars online for free. Courses you can find include more >
Keyboard shortcut for making custom tables, split screen trick for editing long documents, better "underlining" for forms more >
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